Introducing the 2025 Producing the Future Cohort
As our Producing the Future programme for 2025 officially launched last week, we are thrilled to introduce the new cohort of seven emerging event producers, who have set out on an exciting journey into the dynamic world of events.
A New Chapter for Producing the Future
Each year, Producing the Future offers emerging event producers a unique opportunity to develop their expertise in event management, while gaining practical, real-world experience. This year’s group is larger and more motivated than ever to step into the world of live event production.
Serena Piotto, the programme’s tutor, shared her excitement:
“Another year of Producing the Future is here! We have a bigger group, and they really seem to be ready to dive right in. I am excited to see them grow through the course and to see how they take over this year’s event.”
Throughout the programme, participants will receive expert guidance from industry professionals through guest lectures, and have the chance to apply their learning by planning and delivering a live event. The hands-on experience, combined with the opportunity to collaborate with other emerging producers, ensures that they’re well-prepared to make their mark in the world of event management.
Creative Director at Be United Collin Hills, shared:
“It’s incredible to witness such a positive response to the programme. I’m thrilled to see young people eager to upskill themselves within the creative industries. This is exactly what the programme was designed for, and I’m excited to see what they will come up with for this year’s event.”
Meet the Producing the Future 2025 Cohort
We are thrilled to introduce the incredible individuals who make up this year’s Producing the Future cohort.
Lola Aluko
Lola Aluko is an Actor, Director and Singer-songwriter. Having worked in the performing arts, she has gained valuable experience that lends itself to other areas of the arts world.
With a natural flair for all things creative, she is continually honing and expanding her craft.
Lola is keen to create work that leaves a lasting impact on people.
Takura Shona
Takura focuses on a wide range of events, from cultural festivals to community gatherings. He strives to create memorable experiences that celebrate diversity and bring people together. Whether it’s music festivals, art exhibitions, or themed parties, Takura aims to deliver inclusive and engaging events for everyone to enjoy.
Piotr Matysiak
Piotr Matysiak (LayLo) is an artist born in Poland and raised in the UK. Having been surrounded by music from a young age, he is now looking to make a name for himself in the music industry.
Beth Lindsay
Beth Lindsay is an aspiring producer and events coordinator currently living and working between Fife and Edinburgh. She completed her undergraduate degree in Film at Edinburgh Napier University and has a passion for documentary filmmaking and community projects that connect people through visual media. Beth aims to foster a positive space for people to freely explore ideas and work collaboratively towards a shared vision.
Amina Khan
Amina is a first-year Product Design Engineering student with a passion for creativity, community, and social impact. Alongside studying, they run a henna business, combining artistry with entrepreneurship. Their dedication to activism, particularly in anti-racism work, has driven them to engage in various volunteer roles, building skills in leadership and event coordination. Now, through Producing The Future with Be United, they are expanding their expertise in event management to create meaningful, inclusive experiences. With a strong commitment to innovation and equity, they aim to use design and events as tools for empowerment and positive change.
Asha Trivedy
Asha is a creative based in Scotland, with a background in community engagement, arts and local history projects. She is interested in events that engage museums and arts organisations with their and local communities, heritage and cultural histories.
Mercy Macharia
Mercy is eager to learn new skills, meet like-minded people, and explore the world of events. She loves dynamic environments and enjoys taking on new challenges. Mercy believes this opportunity will allow her to step outside her comfort zone, gain hands-on experience, and see where this new path might take her.
What’s Next for the 2025 Cohort?
In the coming weeks, the cohort will continue to dive deeper into event production—exploring creative programming, technical production, project management, budgeting, and marketing—while gaining hands-on experience and insights from industry experts.
We’re excited to watch the participants grow and take ownership of the event with the support of the Be United team, and we’re confident that this year’s cohort will create something truly special. We couldn’t be more proud of the Producing the Future programme and the incredible emerging producers we are working with this year. Our thanks to Fruitmarket for providing the cohort with a fantastic workshop space. With support from The Robertson Trust and Creative Scotland, we look forward to seeing these talented individuals develop their skills, push their creative boundaries, and bring their visions to life.
